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Two Major Brands in U.S. Soccer Unite: Alianza De Futbol Inks Four-Year Media Partnership with Univision Deportes
The leading soccer broadcaster in the U.S. will showcase the prestigious amateur Hispanic soccer program through new content initiatives
SAN FRANCISCO – Alianza de Futbol, the most prestigious amateur Hispanic soccer program in the U.S., announced a four-year partnership with Univision Deportes, the leading broadcaster of soccer in the U.S., regardless of language. Univision Deportes will serve as Alianza’s official Spanish- language media partner, strengthening the media company’s position as the Home of Soccer in the U.S.
The new multi-year partnership will showcase the Hispanic community’s passion for soccer and highlight the incredible stories that emerge from the Alianza program each year. Univision Deportes will have exclusive access to cover the 2019 Alianza de Futbol tour in ten cities across the country and will showcase Alianza content across the Univision Deportes portfolio beginning with the organization’s May 25 event in Atlanta.
At the end of the 2019 season, Univision Deportes will also create a special one-hour program to show the highlights of Allstate Sueño Alianza, the leading scouting program in the U.S. for talented Hispanic youth. Among its recent successes, the Sueño Alianza platform showcased Jonathan González to Liga MX’s Rayados de Monterrey, where he became the 2017 Liga MX rookie of the year and a member of the Mexican National team.
“We are excited to join forces with Alianza de Futbol and collaborate to help build the sport of soccer in America,” said Juan Carlos Rodríguez, president of Univision Deportes. “Alianza de Futbol provides experience and coaching to young people who may not otherwise have access to these resources. We are looking forward to sharing these players’ incredible stories.”
“Partnering with Univision Deportes, the premier media brand for Hispanic soccer fans in the U.S., will allow us to tell important and impactful stories to a wider audience,” said Richard Copeland, co-founder of Alianza de Futbol. “Having one of the world’s top media companies partner with us helps validate all the hard work we’ve been doing for the last 16 years.”
The collaboration agreement for the next four years will begin with the launch of the 2019 Alianza de Futbol tour and its programs: Allstate Sueño Alianza, JUGOtv Copa Alianza, Toyota Copita Alianza, Alianza Femenil, Alianza 5v5 and Alianza Coaching Clinics.
About Alianza de Futbol
Founded in 2004, Alianza de Futbol Hispano is the leading national organization dedicated to the support and development of amateur Hispanic soccer in the United States. Alianza is part of Relevent Sports, a multi- national media, sports and entertainment group that owns and operates the International Champions Cup and has a joint venture with LaLiga. Alianza de Futbol empowers Hispanic soccer communities, families, and soccer players by providing prestigious soccer programs that help Hispanics to reach their full soccer potential and succeed in education, life, and work.
About Univision Deportes
Univision Deportes is the multimedia sports division of Univision Communications Inc. and includes UDN, the No. 1 Spanish-language sports network in the U.S. Univision Deportes’ portfolio of rights includes 16 teams in Liga MX, Mexico’s Men’s & Women’s National Teams, the U.S. Men’s & Women’s National Teams, Major League Soccer, Bundesliga, UEFA Champions League, UEFA Europa League, UEFA Nations League and UEFA National Team Competitions, Copa MX, CONCACAF Gold Cup, CONCACAF Champions League, international friendlies, select matches from Liga MX Femenil, select matches from Liga de Ascenso in Mexico, Mexico’s Campeón de Campeones, SúperCopa MX, Formula 1 and Combate Americas. Univision Deportes is also the exclusive home to shows such as Premios Univision Deportes, Balón de Oro de la Liga MX, República Deportiva and Contacto Deportivo – the highest rated Spanish-language sports studio show in the U.S. – and delivers comprehensive coverage across platforms on all the latest from the NBA, NFL, MLB, and world of boxing.