From insights learned from the 2000 U.S. Census to Alianza becoming marquee events for scouts across the U.S. and Mexico, Brad looks back fondly at Alianza's legacy.
From Journalism to Entrepreneurship: The Beginning of a Dream
It all started in the early 2000s when Brad discovered his true passion was not in journalism, but in soccer. His meeting with fellow co-founder, Richard Copeland, was the beginning of an adventure that would give life to Alianza.
Breaking Barriers: The Creation of Alianza de Futbol
Concerned about the 'pay-to-play' soccer system, Brad and Richard saw a golden opportunity thanks to insights from the 2000 U.S. Census. The growing Latino community was the perfect audience for an initiative to increase access and exposure to soccer for all, offering tournaments and scouting opportunities without economic barrier.
The Business Journey: Challenges and Triumphs
The path was not without challenges. Initially, the corporate world was skeptical, but Brad, Richard, and others remained committed. They financed the project with their own resources until they finally attracted the attention and support of major sponsors.
Impact and Legacy: The Footprint of Alianza in the Community
Alianza has become much more than a series of tournaments. It is a story of empowerment, unity, and opportunities. From the humble initial event – spread over multiple weekends – to facing adversities like the financial crisis in 2008 and the pandemic in 2020, Alianza is a story of resilience and commitment to the community.
The impact of Alianza goes beyond the soccer fields – it has forged a national community, united by the love of the sport and the pursuit of a better future. It is proof of how passion and perseverance can transform an idea into a transformative movement!
March 19, 2024
Registration for the tryouts is now open for boys and girls born between 2005 and 2012
The young Dominican became the first Alianza player to debut with a Senior National Team
Take a quick look back at our history and a sneak peak at new initiatives for this special year